Crysbro salutes top performers at 50th Anniversary Dealer Conference


Crysbro, Sri Lanka’s leading poultry producing giant, successfully carried out the ‘Crysbro Dealer Conference 2022’ with the participation of over 40 dealers at Hilton Colombo Residencies recently.

With Crysbro celebrating its 50th Anniversary, this was a special dealer conference for the company and was held under the theme of ‘50 Years of Bringing People Together’.

During the glamorous event, the exceptional contributions made by the dealers to the continued success of Crysbro for the past 50 years was recognised and appreciated under the 4 sales regions of Crysbro operation. The best performing dealers were selected across three categories of Platinum, Gold and Silver based on key criteria of sales volumes, purchase quantities and efficiency levels.

The Platinum Category winner was W. H. S. Susantha, owner of S. Susantha Enterprises (Pvt) Ltd, Galle. He was presented the award by Crysbro Chairman & Managing Director, Mohamed Imtiaz and Group Manager Marketing Amores Sellar and also received a 4-day/3-night holiday tour to Singapore for two persons.

The Gold Category winner, M. F. M. Shiraz, owner of Shiraz Distributor, was presented with his award by Crysbro Head of Technical & Operations Thalib Imtiaz and received a 3-day/2-night holiday tour to India for two persons.

  1. M. M. Fahmy was picked as the Silver category winner and received the award from Crysbro Group Finance Controller M. Z. A. Latiff and the prize of a holiday tour in a star class hotel in Sri Lanka. The company recognized and rewarded all dealers present at the event by presenting plaques as well as valuable gifts.

Sharing his thoughts, Crysbro Group Manager Marketing Amores Sellar stated, “As we reach this momentous milestone in the company’s long journey, we are excited to recognize and reward our expanding family of Dealers as key stakeholders of our operations. Their commitment and hard work has ensured that our high quality products reached our consumers consistently, enabling the company to bring people together to enjoy healthy meals that are full of nutrition and freshness. We are thankful to each and every one of them for their continued support over the years and we look forward to building on our strong relationships so that we all grow together and reap the rewards”.

Crysbro was created in 1972 when its Founder had a vision to create the ultimate culinary experience in chicken for Sri Lankan consumers by providing the finest in taste and nourishment together with absolute convenience. From its humble beginnings of 100 chicks, Crysbro gradually developed its facilities by using modern technology, which helped to deliver the best quality and tastiest chicken products in the market to all Sri Lankans.

Over the past 50 years, Crysbro has made significant contributions to the country by nourishing the nation, empowering the rural economy, supporting sports that bring glory to Sri Lanka and launching numerous CSR initiatives.