ICL Brands’ Eva lived up to its’ promise of ‘Leading with Confidence’ by partnering with the National Olympic Committee of Sri Lanka (NOCSL) as the Official Cheering Partner for Team Sri Lanka at TOKYO 2020, Olympics. The brand initiated a massive communication campaign, centered around the ‘Official Cheering Song’ to drive Sri Lankans to rally around Team Sri Lanka and support the 9 athletes that bear the pride of the nation at TOKYO 2020.
The launch of the ‘Official Cheering Song’ took place at the Capital Maharaja Group head office with the participation of Sri Lanka’s very own Olympic Silver Medalist – Susanthika Jaysinghe, NOCSL Women’s Committee Chairperson – Niloo Jayatilake, NOCSL’s Executive Committee Board Member – Fazil Hussain and Chethika Rajapaksha – Marketing Manager for ICL Brands.
Amidst the other guests who graced the occasion were Sunil Kanojia – Group CEO – CMG, Shanthi Bhagirathan – Group Director, ICL Brands, Rakesh Khosla – CEO, ICL Brands and others.
The event was live streamed via multiple social media platforms simultaneously, reaching out to a wide audience and kicking off the cheering campaign officially. Eva’s campaign to cheer for Team Sri Lanka will continue throughout the period of TOKYO 2020 Olympics on multiple media platforms.
Susanthika Jayasinghe, who graced the occasion as chief guest praised the initiative, said, ”I am extremely happy to see the brands of highest caliber such as Eva coming forward to support Sri Lankan athletes at Olympics. As an athlete who has represented and won for Sri Lanka on the Olympic stage, I know how much this means to our athletes in Tokyo right now”.