In a groundbreaking move, Kiddies & Toys International (KTI), a prominent subsidiary of LIMRA Holdings, has set the stage for dominance in the Sri Lankan stationery market with the introduction of its revolutionary pen series under the LeEd Stationeries and Crafts brand. This momentous launch was celebrated with exclusive presentations at leading book stores in Colombo.
The LeEd pen series, an integral part of the brand’s commitment to providing top notch products, is positioned to reshape the market landscape. Fueled by the ethos of Learning and Education (LeEd), these pens stand out for their innovation, quality, and youthful dynamism. As a brand that values both functionality and aesthetic appeal, LeEd Stationeries and Crafts ensures that each pen reflects meticulous craftsmanship, promising durability and unmatched performance.
The unveiling not only marked the introduction of a new product but also symbolized LeEd’s dedication to meeting the ever growing demand for quality stationery in Sri Lanka. The brand’s strategic entry into the pen market is poised to elevate its status as a leader, redefining standards and expectations.
Ajantha Wickramarathne, the CEO of KTI, expressed confidence in LeEd’s ability to dominate the market, stating, “The LeEd pen series is not just a product; it’s a statement of our commitment to excellence and innovation. We understand the market demands, and with our high-quality yet affordable pens, we are set to become the undisputed leaders in the industry.”
This strategic move aligns with KTI’s broader mission to contribute to the local economy, generate employment opportunities, and support local industries. By making education more accessible through affordable yet premium stationery, LeEd Stationeries and Crafts is paving the way for a brighter and more equitable future for all.
As LeEd emerges as a powerhouse in the stationery sector, the brand remains true to its roots, actively nurturing the creative potential of Sri Lanka’s youth. Through collaborations with educational institutions, art workshops, and community initiatives, LeEd creates an environment where young minds can flourish and explore their artistic capabilities.
In celebrating 20 years of dedicated service, KTI reflects on its rich legacy as a trusted companion in nurturing the growth and creativity of children. The LeEd pen series, a testament to the brand’s maturity and forward thinking approach, is set to become a symbol of innovation and leadership in the Sri Lankan market. Through its unwavering commitment to quality and creativity, LeEd Stationeries and Crafts is poised for unparalleled success, reinforcing its position as the preferred choice for stationery enthusiasts across the nation.
KTI, a fully-owned subsidiary of LIMRA Holdings Limited, exclusively markets a wide array of products, including Baby, Mother Care, Toys, and Stationeries. With exclusive partnerships featuring global brands such as Farlin, Lego, Barbie, Mattel, Hot Wheels, Fisher-Price and Faber-Castell, KTI also boasts its own line of brands like Kids Joy, LeEd, PLEX, and 1st Love. As an ISO 9001:2015 certified company and ensures top-notch quality in its offerings.
LIMRA Holdings is one of the fastest growing, mid-sized local multinational companies in Sri Lanka. The company has been in operation for 30 years with over 10 subsidiaries currently maintaining a strong presence in 06 countries with business spread across Artificial Intelligence, IT Security, Energy, Mother and Baby Care, Toys, Stationary, Ecommerce, Smart & Physical Security, and Talent Transformation verticals.