HRM2 by Enfection – digital blueprint for human resource professionals


Colombo-based marketing transformation company, Enfection, reaffirms its commitment to providing in-demand specialised tools through its human resources service, HRM2. The award-winning firm’s Human Resource Management (HRM) solution converges HRM and Marketing, providing a 360-degree blueprint on employer branding, recruitment, and retention – with solutions that help achieve both short and long-term goals so that organizations can realize their growth potential with the right people in place.

The last few years have had a drastic impact on the role of HR, compounded further by the onset of the COVID-19 pandemic, with companies having to react rapidly to constantly evolving scenarios. However, with Sri Lanka tipped to be the new regional hub for both knowledge and employment, the demand for human resources is predicted to be back on the rise.

This in turn translates into an increase in competition for talent in industries such as IT, hospitality, and apparel, among others. In the IT industry alone -with FDIs and offshore servicing now gaining traction-, the challenges in filling vacancies for IT professionals is fast becoming the primary reason for stagnating business growth. As a result, employer branding is essential in attracting ideal candidates through an inbound talent sourcing plan, so that potential employees can apply directly; as opposed to the company investing in outbound recruitment.

Creating an inbound funnel for recruitment calls for the convergence of:

  • Talent lead generation
  • Integrated technology and learning
  • Always-on employer branding approach

HRM2 by Enfection provides a comprehensive offering, bringing together the best of digital knowledge, branding, and understanding of human behavior, to provide clients with the branding strategy, technology (tools), and recruitment (conversions) that enable both HR professionals and organizations to solve their recruitment, retention, and learning needs.

HRM2 mines various micro-moments of a potential employee’s digital journey, looking at how they engage with a brand in order create top-of-mind recall; even when they are years away from the job market. This is where it is essential to have a holistic ‘always on’ employer branding strategy that touches on each point of the journey – especially in a competitive market such as Sri Lanka.

“More often than not, HR and Marketing teams tend to work in silos, as both have varying levels of objectives. This is where working with a partner that understands the psyche of potential employees and how to communicate with them matters,” explained Saliya Withana, Co-Founder/CEO at Enfection.

“An ideal marketing partner for an HR team needs to have the necessary expertise, experience, and technology, to drive an employer branding and recruitment strategy, which will also be more cost-effective in the long term. This will help organizations focus on core business functions,” he added.

While staff recruitment is one part of the puzzle, staff retention is another. The modern millennial thinks very differently, and engages with various digital platforms, and so, it is essential for the HR team to have solutions that are geared for this. HRM2 introduces gamified solutions that will link to retention strategies so that employees are continuously engaged on various social media channels.

Furthermore, through specially curated content, organizations will consistently be driving engagement with current and potential employees.

Additionally, HRM2 helps clients develop learning tools so that employees can up their skills continuously as well –resulting in robust and future-proof learning plans.

Since its inception in 2017, Enfection has earned for itself a reputation for empowering clients with the most innovative HR marketing solutions. Having already built up an extensive portfolio -including some of the most reputed Sri Lankan as well as global organizations (MAS Holdings, WSO2, HNB, Keells, IFS, etc.),

Enfection’s white label learning platform is currently being used by a Fortune 500 company across 14 countries in Asia. More recently, the company won a regional PRCA SEA award in 2021 for the gamified retention platform built for LAM Research, an enterprise with about 14,000 employees globally.

Through HRM2, Enfection plans to empower HR teams with the relevant tools, knowledge and strategies to help them achieve their HR goals.