HNB FINANCE wins Marketing & Branding Initiative at ABF Awards 2021


Sri Lanka’s leading integrated financial services provider HNB FINANCE PLC emerged victorious at the recent Asian Banking and Finance Awards 2021 (ABF), winning the ‘Marketing & Branding Initiative of the Year – Sri Lanka’ award for the second consecutive year, while retaining the title as the only non-banking financial institution to be recognised from Sri Lanka in this awards programme.

Held for the second time as a digital awards presentation ceremony, the Asian Banking and Finance Awards draws entries from a wide spectrum of exceptional financial institutions based all across Asia.

HNB FINANCE’s success is an ample testament to its numerous pioneering online and offline marketing & brand initiatives that embody clear business benefits, innovation and implementation excellence, as well as its exceptional digital offering.

“It is an honour to once again be recognised at the Asian Banking and Finance Awards, as we are ranked among some of Asia’s most highly sought-after international financial institutions. This win is a testament to our tireless efforts and the investments we have made to ensure that our customers experience our comprehensive and innovative financial services portfolio which leverages on ground-breaking developments from the fast-paced advancements from around the world,” commented HNB FINANCE PLC Head of Marketing, Udara Gunasinghe.

Held for the 10th consecutive year, the Asian Banking & Finance Awards recognises and honours the most outstanding services, projects, deals and initiatives by banks from over 30 countries in the Asian region.

This year’s nominations were judged by a panel consisting of Liew Nam Soon, ASEAN Managing Partner, Markets at Ernst and Young; Ho Kok-Yong, Partner, Leader and Financial Services SEA & Singapore at Deloitte & Touche LLP; John Dovaston, APAC Financial Services Leader at PwC; and Anton Ruddenklau, Partner, Head of Financial Services Advisory Global Co-Leader, Fintech at KPMG International.


HNB FINANCE PLC was established in the year 2000 and is licensed as a registered Finance Company by the Monetary Board of the Central Bank of Sri Lanka. The company holds a National Long-term Rating at ‘A(lka)’; as affirmed by Fitch Ratings. Maintaining an extensive island-wide presence across 60 branches and 10 service Centers, HNB FINANCE offers a range of exceptional financial services which include Small and Medium Enterprise (SME) Loans as well as leasing, gold loans, housing loans, personal loans, savings and fixed deposits facilities.