Samsung Upgrade Festival extended due to popular demand


Samsung, Sri Lanka’s leading consumer electronics brand, recently announced their widely acclaimed Upgrade Festival has been further extended due to popular demand until the end of January 2022.

What started off as giving back to its consumers in the Christmas season has now extended into the New Year for more consumers to upgrade their households to the best of technology in 2022 as well. Samsung Electronics will continue to upgrade all Sri Lankan households to the premium Samsung technology.

The campaign, which was launched on 5th November, is now valid until 31st January 2022. The ‘Upgrade Festival’ features vouchers up to Rs.5000 and bundle packs such as free Sound bars and microwaves to be redeemed for select household goods accumulating to a value of Rs.140 Million. These exciting offers coupled with attractive payment schemes are available at Softlogic, Singer, Singhagiri, Damro and on Samsung e-Store.

The decision to extend was taken due to the overwhelming positive feedback Samsung received for the Upgrade Festival. They want to allow more consumers to experience the benefits of Upgrade Festival, offering a range of innovative products that make life easier, with the added benefit of vouchers, bundle offers and easy payment.

Dreams are boundless. Samsung Electronics constantly reinvents tomorrow to pursue happier and richer lives. These appliances explore the territory of the unknown to discover potential and fulfil greater promise.

Through the Upgrade Festival, you can redeem vouchers starting from Rs. 2,500 to Rs. 5,000 on select Samsung TVs, refrigerators and washing machines. Also the opportunity to grab a bundle offer, such a Sound bar worth Rs. 99,999 and more.

In the Visual Display business, Samsung Electronics topped the global TV market for the 15th consecutive year in 2021. Samsung has been leading the TV industry by launching cutting-edge products that reflect new consumer lifestyles, affirming 15 years of industry-leading innovation.

Samsung has also continued efforts for sustainability in this sector, introducing products that improve accessibility for the disabled and users with colour vision deficiency, and launching eco-friendly packaging.

The QLED 8K TV and Crystal UHD 4K TV offer amazing technology and a viewing experience that is second to none. They also launched the Windfree and 5 in 1 ranges of air conditioners and the technologically advanced Curd Maestro Refrigerator, the world’s first Frost Free Refrigerator which can make and preserve fresh curd.

Samsung Consumer Electronics also stood firm during the unprecedented COVID-19 pandemic and retained its No.1 spot in the global TV market for its 15th consecutive year according to the Omdia market research firm.

In an era where there are multiple ground-breaking innovations taking place, it is extremely important for all consumers to choose a trusted brand that has diligently identified their needs. Today’s consumers have more diverse and discerning tastes. These elite consumers want to customize and curate their homes to better reflect their personal tastes.

To meet that need, Samsung has designed its expanded home appliances line-up to allow users to harmonise appliances with their home décor and lifestyle demands through customisable and modular aspects.