Samsung Sri Lanka launches ‘Upgrade Festival’


Sri Lanka’s 1st & largest home Upgrade campaign with Seasonal offers

Samsung, Sri Lanka’s leading Consumer Electronics Brand, announced the launch of their seasonal campaign ‘Upgrade Festival’, Sri Lanka’s first and largest Home Upgrade Festival. Giving back to its consumers this season, Samsung Electronics is ready to upgrade all Sri Lankan households to the premium Samsung technology.

The campaign, launched on 5th November and valid until 31st December 2021, features vouchers to be redeemed for select household goods offered by, allowing customers to receive gifts upto Rs. 140 million.

To add to the cheer of the upcoming season, Samsung has launched these exciting product offers, coupled with attractive payment schemes, at all leading consumer electronics retailers across the country.

“The festive season is a very important time of the year for consumers to upgrade their homes and for us to connect with them. Spending more time at home has transformed consumer preferences, leading to a rise in demand for household items that not only offer premium experience but also give their living space a distinctive edge. We have also seen a rise in demand for Smart TVs, large capacity refrigerators, washing machines and microwaves. There is also a trend to buy premium air conditioners for homes as all family members continue to work and study from home. We have brought the Upgrade Festival and introduced offers to make the celebrations even more special and memorable. We look forward to offering our range of innovative products that make life easier, with the added benefit of vouchers, bundle offers and easy payment schemes,” said Mr. Kevin SungSu YOU, Managing Director, Samsung Sri Lanka.

Dreams are boundless. Samsung Electronics constantly reinvents tomorrow to pursue happier and richer lives. These appliances explore the territory of the unknown to discover potential and fulfill greater promise.

Through the Upgrade Festival, you can redeem vouchers starting from Rs. 2,500 to Rs. 5,000 on select Samsung TVs, refrigerators, washing machines and ACs. Also the opportunity to grab a bundle offer such a Sound bar worth Rs. 99,99 and more. This celebration is Samsung’s way of saying ‘Thank You’ to their customers, reaffirming its commitment to meaningful innovation and enhancing Sri Lankan lives.

In the Visual Display business, Samsung Electronics topped the global TV market for the 15th consecutive year in 2021. Samsung has been leading the TV industry by launching cutting-edge products that reflect new consumer lifestyles, affirming 15 years of industry-leading innovation. Samsung has also continued efforts for sustainability in this sector, introducing products that improve accessibility for the disabled and users with colour vision deficiency, and launching eco-friendly packaging.

The QLED 8K TV and Crystal UHD 4K TV offer amazing technology and a viewing experience that is second to none. They also launched the Windfree and 5 in 1 ranges of air conditioners and the technologically advanced Curd Maestro Refrigerator, the world’s first Frost Free Refrigerator which can make and preserve fresh curd.

Samsung Consumer Electronics also stood firm during the unprecedented COVID-19 pandemic and retained its No.1 spot in the global TV market for its 15th consecutive year according to the Omdia market research firm.

In an era where there are multiple ground-breaking innovations taking place, it is extremely important for all consumers to choose a trusted brand that has diligently identified their needs. Today’s consumers have more diverse and discerning tastes. These elite consumers want to customize and curate their homes to better reflect their personal tastes. To meet that need, Samsung has designed its expanded home appliances line-up to allow users to harmonize appliances with their home décor and lifestyle demands through customizable and modular aspects.

In Sri Lanka, Samsung has been recognized as the ‘Most Loved Electronics Brand’ for three consecutive years by Brand Finance Lanka’s review of the country’s most valuable brands. As Sri Lanka’s No.1 smartphone brand, Samsung’s customer base in the country spans across all age groups, particularly the Gen Z and Millennial segments.