Realme, the fastest-growing smartphone brand in the world, partnered with Sri Lanka’s largest online shopping site Daraz.lk during its fifth birthday promotion campaign.
The promotion campaign ‘Daraz Turns 5’ began on October 7 and concluded on October 13, 2021
A series of popular realme products such as C11-2021, c21Y, realme 7, realme 8, Buds Q2 and the realme Watch 2, were sold during ‘Daraz Turns 5’.
Realme was also placed in the Top 3 in the mobile and tablet brand category in the recently concluded ‘Daraz Million Desires’ campaign. realme C11-2021 smartphone was awarded the ‘TOP Most Popular Smartphone Model’ during the July 2021 Daraz Mobile Week promotion
Shawn Yan, Head of Marketing of realme Sri Lanka said, “Realme has become the fast-growing smartphone brand in the Sri Lankan market. Realme was founded in 2018 with the ‘Dare to Leap’ Spirit when there were more than 200 mobile phone brands on the market. Despite this Realme has become the fastest-growing smartphone brand in the world at present. This is due to the reason that Realme offers technologically better quality phones at affordable prices. We notice the demand growth trend for Realme through Daraz.lk online sales volume records as well. We received 92% positive seller rating on the Daraz mall. This positive trend continued in the latest ‘Daraz Turns 5’ campaign as well. This sale success is due to the growing demand for our smartphone and AIoT devices as a result of their popularity among Sri Lankan youth. It is clear that e-commerce is turning to be a key channel for growth for realme. We are looking forward to providing more products and services to our realme fans to meet their needs on Daraz in future”.
Realme is a global emerging consumer technology company disrupting the smartphone and AIoT market by making cutting-edge technologies more accessible. It provides a range of smartphones and lifestyle technology devices with premium specs, quality, and trend-setting designs to young consumers at affordable prices. Established by Sky Li in 2018 and driven by its ‘Dare to Leap’ spirit, Realme is the world’s 7th largest smartphone company. As of Q2 2021, Realme has entered 61 markets worldwide, including China, Southeast Asia, South Asia, Europe, Russia, Australia, the Middle East, Africa and Latin America, with a global user base of over 100 million. For 2021 second quarter Realme has been placed among Top 6 in smartphone rankings by Counterpoint.
Daraz is the leading online marketplace in South Asia as well as in Sri Lanka. Launched in 2012, it has an active presence in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal. Supported by a wide range of tailored marketing, data, and service solutions, Daraz has 30,000 sellers and 500 brands including Realme and serves 5 million consumers across the region.