DFCC Pinnacle redefines Premier Banking with a seamless financial experience

Shera Hassen Head of Pinnacle, Branch Banking Planning & Implementation

DFCC Bank, the premier commercial bank in Sri Lanka, continues to reaffirm its position as the key provider of seamless financial services to the island’s growing affluent population, through its premier banking proposition, DFCC Pinnacle.With today’s swiftly changing business world, everyone is concerned with managing their investments and returns in an efficient manner within the time constraints around them. This has increased the necessity for expert advisory, personalization, and relationship management, which are the core value propositions provided by DFCC Pinnacle.

Structured as an exclusive membership which offers a range of top-tier private banking products and services, DFCC Pinnacle has swiftly secured its position as the go to premium financial solutions provider. Located conveniently in the heart of Colombo 07 at No. 87, Horton Place, DFCC Pinnacle Centre provides a state-of-the-art banking experience in an elegantly designed space, with client meeting rooms, safe deposit lockers, boardrooms, cycling bay, changing rooms, lounge, and hot-desking facilities exclusive for Pinnacle customers.

DFCC Pinnacleis currently spearheaded by Ms. Shera Hassen, Vice President – Head of Pinnacle, and Branch Banking Planning & Implementation at DFCC Bank. With over 25 years of all-round experience in the private banking, Ms. Hassen carries a wealth of knowledge and expertise in exclusive private banking services which has been successfully integrated with DFCC Pinnacle to drive product innovations and solutions.

Commenting on DFCC Pinnacle and its offerings, Ms. Hassen noted, “We at DFCC believe that premium banking is all about convenience, and understand the importance of balancing a high-profile career while taking care of your family. Hence, the value propositions and exclusive space provided by DFCC Pinnacle, encapsulates the core values of premier banking. One of our key aspects is our relationship managers, who have been trained and equipped with the knowledge to understand client requirements and offer personalized solutions. We provide consistent portfolio management, with backup relationship managers if needed, and our solutions go beyond just banking, and range from capital markets, wealth management, real estate, and any other legal and investment need.”

“At DFCC Pinnacle, meeting client’s current & future objectives is key to the proposition. Regardless of the customer’s location, be it Sri Lanka or abroad, the service provided remains consistent. The customer has 24/7 access to a dedicated relationship manager, dedicated highly trained pinnacle call centre agents to support 24×7, 365 days banking needs, advisory team and legal support, while also being able to book a board room, and meeting rooms to conduct their business with absolute privacy. Our relationship extends beyond banking too, as we have a monthly cycling event with our customers to promote healthy living. This is a much-anticipated occasion, where customers come in their bicycles, or obtain one from our cycle bay, and following the event they can enjoy the available facilities to shower and change, followed by a healthy breakfast. We believe that an 360-degree approach such as this is what the clients are actively expecting from their financial partners today, and it is what DFCC Bank has set out to provide with dedication.”

About DFCC Bank

DFCC Bank is a full-service Commercial Bank with a legacy of 65 years as one of Sri Lanka’s foremost financial conglomerates offers a gamut of commercial and development banking services. The Bank was ranked amongst Business Today’s Top 30 Corporates in Sri Lanka and was also positioned amongst Brand Finance’s Top 100 Most Valuable Brands, 2020.  DFCC Bank is rated [SL] AA- Stable by ICRA Lanka Limited and A+ (lka) Stable by Fitch Ratings Lanka Limited.