ISOBAR Sri Lanka, the digital arm of the premier advertising agency, Dentsu Communications, recorded a stellar performance at the Effies Awards held on 15th February 2022.
The agency was crowned with 3 Gold, 2 Bronze and 14 Finalist awards at the event, the single-biggest awards haul ever for any single agency.
The 2 Golds were in the ultra-competitive ‘Social Media’ and ‘Youth Marketing’ categories for its YouLead campaign; while 1 Gold was for Softlogic Life, for whom ISOBAR did the digital execution and media planning.
Other ISOBAR clients that secured a win at Effies were JAT, FriMi, Dettol (Reckitt) and Strepsils (Reckitt). In addition to its record win, ISOBAR became the first digital agency to win 3 Golds at the Effies in the very first year of entering the competition, and that too as a young three-year-old agency.
It also went down in history as the first agency to have its 100% digital campaign to win Gold at the Effies.
Commenting on the outstanding performance, Mohenesh Chamith Buthgumwa – Vice President, ISOBAR Sri Lanka said, “We are ecstatic to have won a record haul of awards at the highly-reputed Effies in our very first year of entering the awards event. More importantly, ISOBAR has created history by becoming the first agency to win 3 Golds in the same year”.
