Coca-Cola and Christmas have been merrily linked for almost a century. Our modern vision of Santa Claus is due, in no small part, to Coke illustrator Haddon Sundblom’s 1930s depictions of Santa as the jolly, rosy-cheeked, round-bellied, father-figure we all know and love today.
The Coke Christmas story is no less powerful in Sri Lanka, where, this year, as part of its Real Magic global brand philosophy and platform, Coke invites everyone to celebrate the real magic of humanity by refreshing its trademark promise – to unite and uplift people all over the world. Coke is looking to celebrate community and inclusion this Christmas using the ‘Real Magic’ brand platform, which it launched in September 2021 as part of a drive to change the way it communicates with consumers.
Sharing his thoughts on the season, Managing Director of Coca-Cola Sri Lanka (Pvt) Limited, Pankaj Sinha said, “This is a special year for all at Coca-Cola, and it is the 60th Christmas for Coca-Cola in Sri Lanka. This is also the first Christmas for Coca-Cola in Sri Lanka, under the Real Magic brand philosophy, and, as always, we are committed to supporting the communities we serve. We’re thrilled to be introducing new ways for families and fans to interact with Coca-Cola this holiday season”.
Taking a cue from the famous global Coca-Cola Holiday Caravan, Sri Lanka will see its own unique Christmas Caravan visiting major Colombo retail and trade locations over 25 days with a joyful array of exciting activities for adults and children including a digital Spin-The-Wheel with fantastic prizes to reward every purchase of a pack of Coke, a real-life Santa Claus for that magical picture moment, and carolers to rouse shoppers’ Christmas spirit.
With Coke celebrating 60 years in Sri Lanka this year, this season will also showcase an installation of 11 hand painted Coke bottles that have been curated to share Coca-Cola’s journey in the pearl of the Indian Ocean. These bottles have been painted by some top Sri Lankan artists.
Christmas is a time of giving, sharing and joy, and this year, through another edition of Coca-Cola’s “12 days of kindness” campaign, customers can nominate someone they know who is less fortunate with 12 lucky winners standing the chance to win festive hampers worth Rs 10,000 each. Nominations can be placed at the Christmas Caravan.
The residents of Colombo will also see Coke form little hubs at some of our favourite malls and cinemas including the One Galle Face Mall, the Food Studio, and Scope Cinemas with promotions and activities like the digital Spin-The-Wheel designed to boost Christmas cheer.
As we navigate these times, Coke’s mission is simple – to refresh and uplift people – and that is what makes its message so universal; so real and so magical. Join us this season as we build a truly magical Sri Lankan Christmas.
Company boilerplate:
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS.
We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
CCBSL boilerplate:
Coca-Cola has been refreshing Sri Lankans for 60 years, continuously evolving to craft the brands and choice of drinks that people love. Our company’s purpose is to Refresh the World and Make a Difference. To serve our valued consumers better, we are now providing more convenient packages, innovating, and introducing new lower and no-sugar drinks.
Following the introduction of Trademark Coca-Cola, we now have a range of other brands in our portfolio including Coke Light, Coke Zero, Sprite, Sprite Zero, Fanta Orange, Fanta Cream Soda, Fanta Pineapple, Portello, Lion Soda, Lion Ginger Beer and Kinley water, providing consumers across the island with a variety of delicious and hydrating beverage options.
We seek to positively impact people’s lives, communities, and the planet through our sustainability initiatives on packaging recycling, water replenishment, and ensuring the well-being of our local communities, including through women empowerment programs.
We employ over thousands of people in Sri Lanka, through direct and indirect employment, providing economic opportunities to local communities, and serve our products to over 80,000 businesses in all 25 districts reaching the furthest consumer. Learn more at https://lk.coca-cola.com/en/home and follow us on Instagram and Facebook.
Coca-Cola Sri Lanka:
Coca-Cola’s journey in Sri Lanka began 59 years ago in April 1961. Today in Sri Lanka, Coca-Cola has become one of the most loved beverages in the market.
Following the introduction of Trademark Coca-Cola, other global and local brands were added to the company portfolio including Coke Light, Coke Zero, Sprite, Sprite Zero, Fanta Orange, Fanta Cream Soda, Fanta Pineapple, Portello, Lion Soda, Lion Ginger Beer and Kinley water which provide consumers across the island with a variety of delicious and hydrating beverage options.
Coca-Cola is thankful for the continued support of its consumers and partners and looks forward to many more years of refreshing Sri Lanka with moments of optimism and positivity.
For over 59 years, Coca-Cola has been serving Sri Lankans and continuously evolving to craft the brands and choice of drinks that people love, and is entrenched as one of the most iconic corporates in the country.
To serve our valued local consumers better, and exploring new formulations in existing drinks. The company is simultaneously empowering business partners along the value chain with brighter economic prospects.
Coca-Cola aims to create a more sustainable business and is driving a national effort for PET plastic recovery named ‘Give Back Life’ to maintain the pristine nature of the island of Sri Lanka. Our bottlers serve over 80,000 businesses in all 25 districts in Sri Lanka reaching the furthest consumer.
