Leo Burnett Sri Lanka, part of the Publicis Groupe, has strengthened its core team with the appointment of Sapna Seneviratne as General Manager. In her new capacity, Ms. Sapna hopes to bring about seamless cohesion between all functions of communication to deliver the highest quality of work to Leo Burnett’s clients.
She intends to further consolidate the skill sets of the team to go beyond functional expertise, underscored by creative excellence. Although she is fuelled by a passion for Strategy, she has worn a creative hat as copywriter in the past – and this dual expertise gives her the right profile to drive a winning culture.
A well-respected advertising professional, Ms. Sapna started out as a Marketing Lecturer before joining advertising. She has been part of many pitch wins and strategic initiatives during her career. She holds a Master’s Degree in Advertising and is also a qualified teacher of Marketing and Communication.
The CEO of Publicis Groupe Sri Lanka, Sanjay Chaudhari says, “Integrated marketing solutions is absolutely critical for brands today. With the Power of One, we want to efficiently deliver results for our clients through integrated communications solutions. Ms. Sapna’s appointment comes as part of strengthening our Power of One!”.
Publicis Group:
Publicis Groupe, third-largest advertising agency holding group and one of the largest agency networks globally, acquired Leo Burnett Sri Lanka in 2015, one of the most awarded in Sri Lanka – winning top local, regional and global awards ranging from Campaign Brief Asia 2020 ‘Creative Agency of the Year’ and as the most awarded network at the 2020 EPICA Awards in addition to ‘Agency of the Year’ and Grand Prix awards.
Leo Burnett Sri Lanka together with Publicis Groupe Sri Lanka continues to dominate the island’s creative output through its Power of One approach for seamless delivery of brand power to customers.
