Further affirming its commitment to enhancing the quality of life of all Sri Lankans, the country’s fastest growing life insurer, Softlogic Life now covers treatments done at registered traditional medicine hospitals and medical centres located across the island.
This novel addition to the company’s dynamic portfolio of products and services is crafted to enable Sri Lankans to embrace this gift of healing perfected by generations of our country’s people and thereby uplifting Sri Lanka’s traditional medicine practice.
“As a home-grown company with deep Sri Lankan roots, we believe it is our duty to promote our country’s indigenous medical practice, which has been trusted, crafted and honed across generations to accelerate healing in both the mind and body. To this day, many of us innately turn to traditional methods of healing for both chronic and acute conditions,” stated Softlogic Life Managing Director, Iftikar Ahamed.
“However, since most aren’t vocal about it, the existence of such credible traditional medical practices and their remarkable benefits to our wellbeing are hardly known. Therefore, our goal with this initiative is two fold. We want to offer a more wholesome life policy that covers treatments from traditional medical hospitals or doctors, and most importantly create awareness about local indigenious medicine hubs across Sri Lanka to uplift the practice of this trusted generational gift. It is our confident belief, that this will enhance trust in the fact that Softlogic Life is willing to go above and beyond to take care of million lives entrusted to it,” he also stated.
Policyholders of Softlogic Life can now claim their treatments under selected products through certified bills issued by a traditional medicine practicing doctors or hospitals registered with Softlogic Life. The company is set on expanding this initiative by bringing onboard the hundreds of other credible doctors and hospitals yet to be discovered across the island as Softlogic Life believes it is their responsibility to help keep this valuable medical practice alive for generations to come.
To benefit the thousands of Sri Lankans vying to reap the wonders of traditional indigenous treatment, Softlogic Life intends to rally the support of the people of Sri Lanka to give public recommendations to identify and consolidate a directory of credible treatment centers operational across the island. Anyone who has experienced traditional medical treatments can now log on to www.wedavaruna.lk to register a doctor or a hospital, after which Softlogic Life will evaluate and enlist them on the directory so that others including foreign visitors who see value in such practices too can benefit.
“We are in the business of protecting people, and we have always strived hard to elevate their quality of life by embracing creativity and disruptive innovation. As such, Softlogic Life always takes great care in crafting insurance solutions that are relevant to different segments of our society. We believe there is tremendous room to grow and expand into many other untapped segments, and as such we will continue to invest in developing these powerful solutions to best benefit our customers,” Mr. Ahamed continued to comment.
Constantly cultivating an innovation-driven culture, the company’s dynamic and agile approach to business has seen it set numerous industry benchmarks this past year to equip all its stakeholders to meet the challenges of a rapidly evolving world. Softlogic Life currently enjoys the trust of over 1.5 million Sri Lankans, with excellence in customer service and agile innovation being cornerstones of their success.
Annually, the company also rolls out impactful engagement initiatives to better understand customer requirements while also allocating significant funds on research and development projects to find new products, innovative and technology-driven solutions to enhance customer satisfaction.
Softlogic Life
Softlogic Life Insurance PLC is a subsidiary of Softlogic Capital PLC and is part of the Softlogic Group, which is recognized as one of Sri Lanka’s most diversified and fastest-growing conglomerates with interests in Healthcare, Retail, ICT, Leisure, Automobiles and Financial Services. Significant stakeholders in the company include global investor Leapfrog Investments.
