Top seats for Sri Lankans in Asia Marketing Federation

From left to right Jack Yao, Pradeep Edward, Rohan Somawansa, and Boojong Kim

The Asian Marketing Federation (AMF) has re-appointed Rohan Somawansa for the second time as its President, while two other prominent corporate personalities, Pradeep Edward and Ruwan Liyanagamage were appointed General Secretaries at the recently concluded Annual General Meeting held in Taiwan.

The First Vice President and Second Vice President seats were allocated to Boojong Kim and Jack Yao of Korea and China, respectively. Pradeep Edward is the Immediate Past President of SLIM while Ruwan Liyanagamage too is one of the Past Presidents of the national body for Marketing in Sri Lanka.

The members of the Board of the Asia Marketing Federation were chosen from among many candidates representing other powerful member countries, namely China, Japan, South Korea, Indonesia, Thailand, Hong Kong, Philippines, Singapore, Taiwan, Myanmar, Cambodia, Bangladesh, Mongolia, Vietnam, Malaysia, Macau and Sri Lanka.

The Asia Marketing Federation (AMF) is a collaboration platform for all the marketing associations in Asia. Originally founded in 1991 as the Asia Pacific Marketing Federation (APMF), it evolved into AMF in 2007. The Sri Lanka Institute of Marketing (SLIM) is the local body affiliated to the Asia Marketing Federation.

Rohan Somawansa is currently the Head of Marketing and Corporate Communication/Chief Marketing Officer (CMO) at the DSI Samson Group. He is also the Director of DSI Trading (Pvt) Ltd. and Globe Knitting (Pvt) Ltd. of the same group.

Rohan Somawansa is a marketing graduate and holds several postgraduate qualifications. He has also served as a senior member of the Education Reforms Committee of the Sri Lanka Institute of Marketing in the last six years and as a Chief Examiner in Marketing for CMA exams conducted by CMA Sri Lanka. His memberships in professional bodies include, Fellow Member of the Sri Lanka Institute of Marketing, Member of the Chartered Institute of Marketing (UK) and the Singapore Institute of Marketing (SIM). He is also a member of the American Marketing Association and The World Chief Marketing Officers’ forum (CMO).

Mr. Somawansa was recently conferred as an Honorary Fellow Member by the Institute of Marketing Malaysia for the services he rendered for marketing development in Asia.