Softlogic to unveil internationally renowned ‘The Toy Store’ on Nov. 8

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Softlogic Brands Pvt. Ltd., a subsidiary of its ultimate parent company Softlogic Holdings PLC, will open The Toy Store, the ultimate kiddies destination, on November 8 at the prestigious One Galle Face (OGF) mall.

The Toy Store is an internationally renowned toy store brand for kids, carrying a wide and diverse range of toys. The flagship store at OGF would occupy a whopping 4,978 square feet, ensuring that this will indeed be a kids paradise!

The Toy Store is not just a kids destination but has proved to be a parent’s choice as well, as it has established a reputation as being ‘Trusted by parents, Loved by children!

The Toy Store provides its young consumers with a vast array of products across a broad range of games and toys. Apart from selling all the major toy brands from Disney to Lego and Barbie, their range will include the Avengers, Baby Alive, Marvel, My Little Pony, Nerf, Play-doh, Power Rangers, Transformers, Toy Kraft, Leap Frog, Mattel, Fisherprice, Hot Wheels, MatchBox, Mattel Games, Mega Blocks, Mega Construction, Thomas & Friends and many more, while Burago, XShot, XTrembots, Dulcop, OX Blocks, Berg, OID Magic, Tooky Toy, Chichos, Mispo, Educa, exclusively available at The Toy Store.

Softlogic is the key anchor tenant at the One Galle Face mall, occupying 100,000 sq. ft. of retail space encompassing its wide range of international fashion labels and four dining options at the mall. The Toy Store would be a much anticipated addition to the list of international brands present at OGF, giving Sri Lankans a taste of one of the best kids brands right here on our soil.

Founded in 2004 by Peter Bracken, an established Middle Eastern Retailer with over 30 years of market experience, The Toy Store first opened its stores in Muscat, Oman. It has been conceptualized to give an innovative, fun and imaginative shopping experience for customers, with a wide range of toys and products, dedicated to finding solutions through entertainment and learning.

A range of action toys, arts and crafts, construction toys, dolls and accessories, games and puzzles, remote vehicles, die cast vehicles, bikes and trikes, ride on vehicles, outdoor play and much more will be available. A spokesperson for The Toy Store said that the interaction with children and parents is important to them, as they capture excitement with demonstrations and workshops delivered by their sales experts.

“The winner of the Best Toy Store award given by Time Out Dubai for three years, namely 2015, 2016 and 2018, Softlogic is indeed privileged to introduce a tried and tested haven for children as well as parents such as The Toy Store to Sri Lanka”, said Ashok Pathirage, Chairman of Softlogic Holdings PLC.

“The Toy Store has established a global, successful and sustained reputation with international licenses, creativity and exclusivity, giving a customer experience like none other and Softlogic is indeed proud to partner with them to bring to Sri Lanka the unparalleled Toy Store experience”, said Mr. Pathirage.

The in store entertainment is a hit with both parents and children, with customers entering a world of imagination and wonder. Live workshops, demonstrations and interactive entertainment, enable The Toy Store to continue to gain an edge over its competition.

The ‘play before pay’ ethos, which is found across all The Toy Store outlets, is another feature which encourages parents to shop there. Children are allowed to engage with select toys before choosing to buy them, and this in turn gives parents the reassurance that the selected toy will add real value to their child’s play time without being discarded in a matter of days.

Consumer safety and security is paramount to The Toy Store, with the store being designed specifically with children in mind. Bespoke fittings and specially designed counters provide a safe environment for children to play, with no sharp edges or potential hazards.

What’s more, The Toy Store will have a launch event for kids on Saturday, November 9, complete with jugglers, magic balloons, face painting, and gifts with selected purchases throughout the day.

Softlogic Holdings PLC is one of Sri Lanka’s largest diversified conglomerates which holds leading market positions in growing economic sectors in retail, healthcare, ICT, automobiles, leisure and financial services. Softlogic holds authorized distributorships for key global brands and today employs over 11,000 people in its offices located in Sri Lanka and Australia. At present, Softlogic is the anchor tenant at the proposed One Galle Face at Shangri La where a total retail space of 100,000 sq. ft has been obtained, devoted to delight shoppers with a plethora of exclusive brands and international flavours.