Mahela Jayawardena and Kumar Sangakkara, two of the most iconic cricketers produced by the country, has come on board as Sri Lanka’s Brand Ambassadors for Expo 2020 Dubai, organized by the Sri Lanka Export Development Board (EDB) as a public private cooperation project.
Both Mahela and Kumar, outstanding cricketers having captained the Sri Lankan team has amply demonstrated their Leadership, team spirit and enterprising qualities beyond the cricket field, expanding to the business world. As much as they been stylish with bat and ball in the field, they are equally smart and effective off it. Kumar recently obtained the rare honour of becoming the first non-British President of the Marylebone Cricket Club (MCC), which is the custodian of the Laws of Cricket.
Mahela has become a successful Cricket coach, guiding the team Mumbai Indians for two championship titles in the famous Indian Premier League (IPL) tournament.
Cricket in Sri Lanka is no longer just a sport. It is a shared passion that brings all Sri Lankans together; a force for unity. The power of Sri Lanka Cricket as a brand could be used in building Sri Lanka’s image internationally.
EXPO 2020 Dubai, to be held from 20 October 2020 to April 10, 2021, is a mega trade exposition to be held in the UAE under the theme of ‘Connecting minds, Creating the future’ with more than 190 participating countries and over 25 million visitors from across the world to create, collaborate and innovate to generate a sustainable future.
Sri Lanka will have its own dedicated pavilion at this 6-month-long mega exposition under the sub theme of ‘Opportunity’, and the pavilion will be branded under the title ‘Island of Ingenuity’.
Sri Lanka’s pavilion and other related activities during EXPO 2020 will be organised as a Public-Private cooperation project under the theme ‘Water’, which has been designed by the students of Moratuwa University.
EXPO 2020 Dubai platform will be used to promote and brand Sri Lanka as a country with diverse opportunities in the spheres of tourism, trade and investment. Given the magnitude and the global attention the event will attract, Sri Lanka will make use of world renowned Sri Lankan personalities to promote the Country.
To build on the global recognition already achieved through ‘Sri Lanka Cricket’, Sri Lanka has got Mahela Jayawardena and Kumar Sangakkra to collaborate with Sri Lanka’s participation at Expo 2020 Dubai.