The NDB Bank is dedicated to empowering women customers through various strategies via NDB Araliya to provide non-financial services such as workshops and fora that are specialised offerings focusing on empowering, educating and uplifting the Sri Lankan woman.
A Non-Financial Service forum organised by the NDB Anuradhapura branch and the regional office jointly with the NDB Araliya team was held in Anuradhapura targeting female entrepreneurs who are Beauticians in Sri Lanka.
The forum participants gained first-hand experience and knowledge from renowned beautician Ms. Nayana Karunaratna who shared her insights and advice on topics related to beauty culture and development.
‘NDB Araliya’ is the bundled solution package offered with the intention of easing off the pain points and providing effective solutions to achieve the goals of aspiring females. The bundle is an extension of NDB’s savings product dedicated to aspiring females, which was launched in 2017 and is a direct result of NDB’s Banking on Women strategic initiative, which is another core strategic pillar of the Bank’s 2020 strategy.
Araliya is a market research backed initiative which addresses a market void hence yields distinct competitive advantage for NDB.
NDB’s bundled offer comprises loan facilities, overdraft facilities and credit card facilities, in addition to the savings product. Added benefits are branded debit and credit cards, business loans available for a wide range of purposes such as inventory financing, capital expenditure and business instalment loans, salary advance loans, and salary transfers to employee accounts.
NDB will be conducting more such non-financial services throughout the year for women empowerment.