First ever tourism campaign in South Africa

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Visitors at the fair.

Sri Lanka High Commission in Pretoria with the support of the Sri Lanka Tourism Promotion Bureau organized ‘So Sri Lanka’ Tourism Exhibition at Aviary Court in Menlyn Shopping Mall from March 20 to 25. It was the first ever Sri Lanka Tourism Promotional Campaign that took place in South Africa.  Menlyn Shopping Mall is the largest shopping mall in the African Continent, which records 1.4m foot counts a month.

The Exhibition was launched on March 20, and Bangladesh High Commissioner – Shabbir Ahmad Chowdhury, Pakistan High Commissioner – Sohail Khan, Georgian Ambassador – Beka Dvali and Sri Lankan High Commissioner – Kumar Mallimaratchi participated as the Chief Guest and Guests of Honour. General Manager and Centre Management Officials of Menlyn Shopping Mall also were among the invited guests at the opening.

On the invitation by Kumar Mallimaratchi, on March 21, Sri Lanka Cricket ODI and T20 Team visited the exhibition as the Guests of Honour. Arrival of cricketers attracted a great number of visitors to the venue, and they had the opportunity to interact with cricketers and other VIPs.

With the objective of making awareness and promoting Sri Lanka as a tourist and travel destination among South Africans, the Exhibition created visual impact of the beauty of the country, and ‘So Sri Lanka’ themes of several aspects of culture and tourism that Sri Lanka had to offer to the world. Aviary Court, which is centrally located in the mall made it convenient for the passers-by, to take a moment of their time to witness the attractions, and allowing the visitors to consider Sri Lanka as their next holiday destination.

 

The publicity for the event was also given by Kirtan Bhana, Managing Director of Diplomatic Society and Ms. Val Boje, Editor of Pretoria News, the most circulated newspaper in Gauteng Province.

 

The visitors were also given the opportunity to participate in a draw and win memorable gifts such as a cap signed by Sri Lankan Cricketers and Ceylon tea gifts, etc. The information counter at the venue provided clarifications, and disseminated information and tourism brochures to the visitors.

The event was coordinated by Kapila J. Kumara, First Secretary – Commercial with the assistance of Ms. Madubhani Perera, Director Marketing and Ms. Inoka Gayathri, Junior Manager of Sri Lanka Tourism Promotion Bureau.